CIW

CIW: Social Media Strategist (1D0-623)

(1D0-623) / ISBN : 978-1-61691-825-5
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Skills You’ll Get

The CIW Social Media Strategist certification is the fourth credential in the CIW Web and Mobile Design series certification. This certification validates expertise in using social media in business and targets high school students, college students, and technical/trade school students. The 1D0-623 certification exam helps candidates develop the ability to create a social media campaign and analyze and present data to address organizational issues and make appropriate business decisions.
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1

Introduction to Social Media

  • Social Media Introduction
  • What Is Social Media?
  • Social Media Foundation Technologies
  • Social Media Communication Methods
  • Social Media Consumers
  • Types of Social Media
  • Mobile Social Media
  • Social Media Engagement
  • Introduction to Social Media Tools
  • Lesson Summary
2

Using Social Media in Business

  • Embracing Social Media
  • Business Adoption of Social Media
  • Organizational Goals for Social Media
  • Social Media Job Roles
  • Social Media Impact on Business
  • Boosting Brand Recognition
  • Advantages of Social Media in Business
  • Lesson Summary
3

Developing a Social Media Strategy

  • Social Media Strategies
  • Listening and Analyzing
  • Analyzing Market Segments
  • Personas
  • Targeting the Audience
  • Using a SWOT to Analyze a Social Media Plan
  • Lesson Summary
4

Creating a Social Media Campaign

  • What Is a Social Media Campaign?
  • Planning a Social Media Campaign
  • Campaign Project Management
  • Planning a Campaign
  • Campaign Strategies and Tactics
  • Developing Social Media Content
  • Curating Content
  • Lesson Summary
5

Social Media Platforms

  • Platform Selection
  • Choosing the Appropriate Platform
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Google+
  • Media Sharing
  • Industry or Niche Platforms
  • Social Media Communities
  • Gaining an Advantage from Social Media Trends
  • Lesson Summary
6

Presentations and Business Blogs

  • Social Presentations
  • Planning a Presentation
  • Developing Presentations
  • Promoting Your Presentations
  • Delivering Presentations
  • Presentation Follow-up and Analysis
  • Presentation Technologies
  • Business Blogs
  • Lesson Summary
7

Risks, Reputation, and Crisis Response

  • Social Media Risks
  • Assessing Risks
  • Risk Management Strategy
  • Social Media Policies
  • Managing Social Media Data
  • Legal and Regulatory Compliance
  • Reputation Management
  • Lesson Summary
8

Social Media Advertising

  • Social Media Advertising
  • Advertising on Facebook
  • Advertising on Instagram
  • Advertising on Twitter
  • Advertising on LinkedIn
  • Advertising on Google Platforms
  • Advertising on Pinterest
  • Selecting the Best Advertising Platform
  • Social Media Advertising Best Practices
  • Lesson Summary
9

Social Media Metrics and Analytics

  • Social Media and Big Data
  • Social media mining
  • Social Media ROI and Metrics
  • Tools for tracking metrics
  • Lesson Summary
10

Reports and Optimization

  • Social Media Reports
  • Social Media Optimization (SMO)
  • Lesson Summary

Why Do Learners Love This Course?

I decided to check out the uCertify CIW Social Media Strategist online Course. I learned a lot of new things; the expansiveness and depth of Social Media on the various Platforms, the difference between SEO and SMO, Microdata, metadata, different phases in dealing with a crisis, Social Media funnel.

Hannam Everton
Hannam Everton
Secretary-General

I Found uCertify Social Media Strategist course very useful/ This certification is really going to benefit me in real life work. All in all, recommend uCertify to people on large especially students to take your service for learning social media strategist course.

Avhatakali Mphaphuli
Safety Officer

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CIW: Social Media Strategist (1D0-623)

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