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CIW: Social Media Strategist

ISBN : 9781616918255

Start your prep for the CIW Social Media Strategist 1D0-623 exam with the CIW Social Media Strategist course. The course provides complete coverage of the CIW 1D0-623 exam objectives. The course is for IT professionals to explain business uses of social media; identify steps involved in a creating successful social media campaign; discuss crowdsourcing and crowd shaping strategies; and much more. The course is designed to provide all the advanced skills that are used nowadays in the social media marketing field.

The CIW Social Media Strategist certification is the fourth credential in the CIW Web and Mobile Design series certification that prepares candidates to take the CIW 1D0-623 cert exam. The CIW Social Media Strategist certification validates expertise in the use of social media in business. The certification exam develops ability to create a social media campaign, and analyze and present data in order to address organizational issues and make appropriate business decisions.

Glossary of terms
Pre Assessment Questions
Post Assessment Questions

Videos and How To

uCertify course includes videos to help understand concepts. It also includes How Tos that help learners with how to accomplish certain tasks.

Video Lessons
Exam related FAQs
What are the prerequisites for this exam?

Here are the pre-requisite:

  • An understanding of how internet technologies are used in business, HTML5 and CSS3 coding, and user experience development
  • CIW Internet Business Associate or equivalent knowledge
  • CIW Site Development Associate or equivalent knowledge
  • CIW Advanced HTML5 & CSS3 Specialist or equivalent knowledge
  • CIW User Interface Designer or equivalent knowledge
What is the exam registration fee? USD 150
Where do I take the exam? Pearson VUE
What is the format of the exam? The exam consists of linear, multiple choice, fill in the blank, fact-based and situational questions.
How many questions are asked in the exam? The exam contains 55 questions.
What is the duration of the exam? 90 minutes
What is the passing score? 76.36%
What is the exam's retake policy?

Here are the retake policies:

  • A 24-hour waiting period is required between the first and second attempt exam.
  • If a candidate passes a CIW exam, he will not be allowed to retake that CIW exam.
  • 30 calendar days waiting period from the date of the previous sitting before any third or subsequent sitting exam.
  • There is no limit on the number of attempts a candidate may make on an exam, so long as the 30 day wait period is observed.
What is the validity of the certification? CIW certifications do not expire unless CIW changes its policy.
Where can I find more information about this exam? To know more about the 1D0-623, click here.
Which certification covers this exam?
What are the career opportunities after passing this exam?
  • Web designers
  • IT professionals
  • Internet consultants
  • Business professionals
  • Marketing professionals
  • Web and graphic artists
  • Social Media Introduction
  • What Is Social Media?
  • Social Media Foundation Technologies
  • Social Media Communication Methods
  • Social Media Consumers
  • Types of Social Media
  • Mobile Social Media
  • Social Media Engagement
  • Introduction to Social Media Tools
  • Lesson Summary
  • Embracing Social Media
  • Business Adoption of Social Media
  • Organizational Goals for Social Media
  • Social Media Job Roles
  • Social Media Impact on Business
  • Boosting Brand Recognition
  • Advantages of Social Media in Business
  • Lesson Summary
  • Social Media Strategies
  • Listening and Analyzing
  • Analyzing Market Segments
  • Personas
  • Targeting the Audience
  • Using a SWOT to Analyze a Social Media Plan
  • Lesson Summary
  • What Is a Social Media Campaign?
  • Planning a Social Media Campaign
  • Campaign Project Management
  • Planning a Campaign
  • Campaign Strategies and Tactics
  • Developing Social Media Content
  • Curating Content
  • Lesson Summary
  • Platform Selection
  • Choosing the Appropriate Platform
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Google+
  • Media Sharing
  • Industry or Niche Platforms
  • Social Media Communities
  • Gaining an Advantage from Social Media Trends
  • Lesson Summary
  • Social Presentations
  • Planning a Presentation
  • Developing Presentations
  • Promoting Your Presentations
  • Delivering Presentations
  • Presentation Follow-up and Analysis
  • Presentation Technologies
  • Business Blogs
  • Lesson Summary
  • Social Media Risks
  • Assessing Risks
  • Risk Management Strategy
  • Social Media Policies
  • Managing Social Media Data
  • Legal and Regulatory Compliance
  • Reputation Management
  • Lesson Summary
  • Social Media Advertising
  • Advertising on Facebook
  • Advertising on Instagram
  • Advertising on Twitter
  • Advertising on LinkedIn
  • Advertising on Google Platforms
  • Advertising on Pinterest
  • Selecting the Best Advertising Platform
  • Social Media Advertising Best Practices
  • Lesson Summary
  • Social Media and Big Data
  • Social media mining
  • Social Media ROI and Metrics
  • Tools for tracking metrics
  • Lesson Summary
  • Social Media Reports
  • Social Media Optimization (SMO)
  • Lesson Summary

Customer Testimonials

Avhatakali Mphaphuli
I Found uCertify Social Media Strategist course very useful/ This certification is really going to benefit me in real life work. All in all, recommend uCertify to people on large especially students to take your service for learning social media strategist course.
Hannam Everton
I decided to check out the uCertify CIW Social Media Strategist online Course. I learned a lot of new things; the expansiveness and depth of Social Media on the various Platforms, the difference between SEO and SMO, Microdata, metadata, different phases in dealing with a crisis, Social Media funnel.