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1D0-623 : CIW: Social Media Strategist

1D0-623
CIW: Social Media Strategist
ISBN : 978-1-61691-825-5
CIW Social Media Strategist course is designed for web designers, internet consultants, IT professionals, marketing professionals, web and graphic artists, business professionals to explain business uses of social media; identify steps involved in a creating successful social media campaign; discuss crowdsourcing and crowdshaping strategies; track virtual and brick-and-mortar business using social media and Web technologies; identify strategies and tactics for creating and using folksonomies; and much more.

Lessons

uCertify uses content from well known publishers, instructors, and subject matter experts. They have a minimum of 15 years of experience in their fields. uCertify brings these textbooks to life. It is full of interactive activities that keep the learner engaged. uCertify brings all available learning resources for a topic in one place so that the learner can efficiently learn without going to multiple places. Challenge questions are also embedded in the chapters so learners can attempt those while they are learning about that particular topic. This helps them grasp the concepts better because they can go over it again right away which improves learning. At the end of every lesson, uCertify courses guide the learners on the path they should follow.

uCertify platform supports 50+ different types of interactive activities, connect the idea, or try it yourself lab activities embedded throughout its course. These interactive activities keep learners engaged and make learning fun.

Here's What You Get

Flashcards Quizzes Glossary

Each lesson comes with Flashcards & Quizzes. There is no limit to the number of times learners can attempt these. Flashcards help master the key concepts. Glossary defines the key terms.

Quizzes
227+
Flashcards
184+
Glossary of terms
184+
Lessons
10+
Videos and How To..

uCertify course includes videos to help understand concepts. It also includes How Tos that help learners with how to accomplish certain tasks.

Videos
14+
Minutes
25+

Test Prep & Practice Questions

uCertify provides full length practice tests. These tests closely follow the exam objectives and are designed to simulate real exam conditions. Each course has a number of test sets consisting of hundreds of items to ensure that learners are prepared for the certification exam.

Here's What You Get

Pre-assessments Questions
55+
Full Length Tests
3+
Post-Assessments Questions
55+

Features

Full Remediation

Each question comes with detailed remediation explaining not only why an answer option is correct but also why the incorrect answer options are incorrect.

Unlimited Practice

Each test can be taken unlimited number of times until the learner feels they are prepared. Learner can review the test and read detailed remediation. Detailed test history is also available.

Learn, Test and Review Mode

Each test set comes with learn, test and review modes. In learn mode, learners will attempt a question and will get immediate feedback and complete remediation as they move on to the next question. In test mode, learners can take a timed test simulating the actual exam conditions. In review mode, learners can read through one item at a time without attempting it.

Exam Information

The CIW Social Media Strategist course is the fourth course in the CIW Web and Mobile Design series, which prepares candidates to take the CIW Social Media Strategist exam. After passing the exam the candidate will earn CIW Social Media Strategist certification. The CIW Social Media Strategist course focuses on the use of social media in business. The course teaches candidates how to create a social media campaign, and how to analyze and present data in order to address organizational issues and make appropriate business decisions. 

Prepare for the following certification

Career Prospects
  • Web designers
  • IT professionals 
  • Internet consultants
  • Business professionals
  • Marketing professionals
  • Web and graphic artists
Exam FAQs
What are the prerequisites for this exam?
  • An understanding of how internet technologies are used in business, HTML5 and CSS3 coding, and user experience development
  • CIW Internet Business Associate or equivalent knowledge
  • CIW Site Development Associate or equivalent knowledge
  • CIW Advanced HTML5 & CSS3 Specialist or equivalent knowledge
  • CIW User Interface Designer or equivalent knowledge
How many questions are asked in the exam?
The exam contains 55 questions.
What is the duration of the exam?
90 minutes
What is the passing score?
76.36%
Where can I find more information about this exam?
To know more about the 1D0-623, click here.

Table of Content

Here's What you will Learn

Lesson 1: Introduction to Social Media

  • Social Media Introduction
  • What Is Social Media?
  • Social Media Foundation Technologies
  • Social Media Communication Methods
  • Social Media Consumers
  • Types of Social Media
  • Mobile Social Media
  • Social Media Engagement
  • Introduction to Social Media Tools
  • Lesson Summary

Lesson 2: Using Social Media in Business

  • Embracing Social Media
  • Business Adoption of Social Media
  • Organizational Goals for Social Media
  • Social Media Job Roles
  • Social Media Impact on Business
  • Boosting Brand Recognition
  • Advantages of Social Media in Business
  • Lesson Summary

Lesson 3: Developing a Social Media Strategy

  • Social Media Strategies
  • Listening and Analyzing
  • Analyzing Market Segments
  • Personas
  • Targeting the Audience
  • Using a SWOT to Analyze a Social Media Plan
  • Lesson Summary

Lesson 4: Creating a Social Media Campaign

  • What Is a Social Media Campaign?
  • Planning a Social Media Campaign
  • Campaign Project Management
  • Planning a Campaign
  • Campaign Strategies and Tactics
  • Developing Social Media Content
  • Curating Content
  • Lesson Summary

Lesson 5: Social Media Platforms

  • Platform Selection
  • Choosing the Appropriate Platform
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Google+
  • Media Sharing
  • Industry or Niche Platforms
  • Social Media Communities
  • Gaining an Advantage from Social Media Trends
  • Lesson Summary

Lesson 6: Presentations and Business Blogs

  • Social Presentations
  • Planning a Presentation
  • Developing Presentations
  • Promoting Your Presentations
  • Delivering Presentations
  • Presentation Follow-up and Analysis
  • Presentation Technologies
  • Business Blogs
  • Lesson Summary

Lesson 7: Risks, Reputation, and Crisis Response

  • Social Media Risks
  • Assessing Risks
  • Risk Management Strategy
  • Social Media Policies
  • Managing Social Media Data
  • Legal and Regulatory Compliance
  • Reputation Management
  • Lesson Summary

Lesson 8: Social Media Advertising

  • Social Media Advertising
  • Advertising on Facebook
  • Advertising on Instagram
  • Advertising on Twitter
  • Advertising on LinkedIn
  • Advertising on Google Platforms
  • Advertising on Pinterest
  • Selecting the Best Advertising Platform
  • Social Media Advertising Best Practices
  • Lesson Summary

Lesson 9: Social Media Metrics and Analytics

  • Social Media and Big Data
  • Social media mining
  • Social Media ROI and Metrics
  • Tools for tracking metrics
  • Lesson Summary

Lesson 10: Reports and Optimization

  • Social Media Reports
  • Social Media Optimization (SMO)
  • Lesson Summary

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