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1D0-623 : CIW: Social Media Strategist

1D0-623
CIW: Social Media Strategist
ISBN : 978-1-61691-825-5
CIW Social Media Strategist course is designed for web designers, internet consultants, IT professionals, marketing professionals, web and graphic artists, business professionals to explain business uses of social media; identify steps involved in a creating successful social media campaign; discuss crowdsourcing and crowd shaping strategies; track virtual and brick-and-mortar business using social media and Web technologies; identify strategies and tactics for creating and using folksonomies; and much more.

Here's what you will get

The CIW Social Media Strategist course is the fourth course in the CIW Web and Mobile Design series, which prepares candidates to take the CIW Social Media Strategist exam. After passing the exam the candidate will earn CIW Social Media Strategist certification. The CIW Social Media Strategist course focuses on the use of social media in business. The course teaches candidates how to create a social media campaign, and how to analyze and present data in order to address organizational issues and make appropriate business decisions. 

Lessons
10+
Quizzes
227+
Flashcards
184+
Glossary of terms
184+
Pre-assessment Questions
55+
Full Length Tests
3+
Post-Assessment Questions
55+

Videos and How To..

uCertify course includes videos to help understand concepts. It also includes How Tos that help learners with how to accomplish certain tasks.

Videos
14+
Minutes
25+
Exam FAQs
What are the prerequisites for this exam?
  • An understanding of how internet technologies are used in business, HTML5 and CSS3 coding, and user experience development
  • CIW Internet Business Associate or equivalent knowledge
  • CIW Site Development Associate or equivalent knowledge
  • CIW Advanced HTML5 & CSS3 Specialist or equivalent knowledge
  • CIW User Interface Designer or equivalent knowledge
Where do I take the exam? To take CIW exam, you can contact several centers or training providers. The cost of the exam depends on the testing centers and geographic region. For more details click here.
How many questions are asked in the exam? The exam contains 55 questions.
What is the duration of the exam? 90 minutes
What is the passing score? 76.36%
Where can I find more information about this exam? To know more about the 1D0-623, click here.
Which certification covers this exam?
What are the career opportunities after passing this exam?
  • Web designers
  • IT professionals 
  • Internet consultants
  • Business professionals
  • Marketing professionals
  • Web and graphic artists

Here's what you will learn

  • Social Media Introduction
  • What Is Social Media?
  • Social Media Foundation Technologies
  • Social Media Communication Methods
  • Social Media Consumers
  • Types of Social Media
  • Mobile Social Media
  • Social Media Engagement
  • Introduction to Social Media Tools
  • Lesson Summary
  • Embracing Social Media
  • Business Adoption of Social Media
  • Organizational Goals for Social Media
  • Social Media Job Roles
  • Social Media Impact on Business
  • Boosting Brand Recognition
  • Advantages of Social Media in Business
  • Lesson Summary
  • Social Media Strategies
  • Listening and Analyzing
  • Analyzing Market Segments
  • Personas
  • Targeting the Audience
  • Using a SWOT to Analyze a Social Media Plan
  • Lesson Summary
  • What Is a Social Media Campaign?
  • Planning a Social Media Campaign
  • Campaign Project Management
  • Planning a Campaign
  • Campaign Strategies and Tactics
  • Developing Social Media Content
  • Curating Content
  • Lesson Summary
  • Platform Selection
  • Choosing the Appropriate Platform
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Google+
  • Media Sharing
  • Industry or Niche Platforms
  • Social Media Communities
  • Gaining an Advantage from Social Media Trends
  • Lesson Summary
  • Social Presentations
  • Planning a Presentation
  • Developing Presentations
  • Promoting Your Presentations
  • Delivering Presentations
  • Presentation Follow-up and Analysis
  • Presentation Technologies
  • Business Blogs
  • Lesson Summary
  • Social Media Risks
  • Assessing Risks
  • Risk Management Strategy
  • Social Media Policies
  • Managing Social Media Data
  • Legal and Regulatory Compliance
  • Reputation Management
  • Lesson Summary
  • Social Media Advertising
  • Advertising on Facebook
  • Advertising on Instagram
  • Advertising on Twitter
  • Advertising on LinkedIn
  • Advertising on Google Platforms
  • Advertising on Pinterest
  • Selecting the Best Advertising Platform
  • Social Media Advertising Best Practices
  • Lesson Summary
  • Social Media and Big Data
  • Social media mining
  • Social Media ROI and Metrics
  • Tools for tracking metrics
  • Lesson Summary
  • Social Media Reports
  • Social Media Optimization (SMO)
  • Lesson Summary

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